Smarter Ways to Measure Authoritative Content
Estimated Reading Time: 10 minutesAs what we consider authoritative content changes, so does how we measure it need to change.
07
Aug 2015
19
Dec 2014
Social Sharing: What Makes It Tick?
Estimated Reading Time: 9 minutesWhat propels social sharing? Spurred by a question posed by Mark Schaefer, Shonali Burke posits the answer is trust.
01
Aug 2014
Will Digital Reach Improve the PR Measurement Drumbeat?
Estimated Reading Time: 5 minutesCision's new Digital Reach metric adds social sharing to its calculation of the value of online sites and content.