I told you a couple of days ago about #shonalitweetup that’s being organized around PRSA2009. Now I’m really excited that we’ve added another layer to what I know is going to be a great evening and will, I hope, help an extremely worthy fund raising effort meet its goal.

We’ve partnered with 12for12K to help one of its charities, Musicians on Call. If you’re active in the social media world, you’re already familiar with 12for12K and Danny Brown, the brains and passion behind it. If you’re not, you can learn more here and here.

So, in a nutshell, if we all give a little, we’ll be able to help some extremely worthy causes. $12K per charity sounds like an awful lot, but not if we all chip in $10, $20, whatever we can (and companies, you should be giving more!). Little drops of water, little grains of sand, etc.

All the charities that have been selected for 12for12K are worthy causes. Even if we haven’t lived in a war zone, been excruciatingly hungry, or have been blessed with keeping our vision, we can identify with those who have/do, have been/are, and haven’t/can’t. If you haven’t been touched by these issues directly, you have been, in some way, shape or form, indirectly.

When it comes to music, though, there is not a single person who has not been touched by it directly. Remember how excited I was to visit Graceland, or listening to/watching Adam Lambert? In other words, the soundtrack of our lives.

So please help Danny and his team support Musicians on Call. Here are some ways in which you can do this:

1. If you’re coming to #shonalitweetup, consider chipping in. Yes, the tweetup is still sponsored, thanks to PRNewswire, Mike Smith Public Affairs and dna13 (that means hosted beverages and pie aka pizza for a limited time, so that we don’t drink Bar Basic out of house and home). And you don’t have to chip in – but it would be so nice if you would.

2. Whether you’re coming to the tweetup or not, share this post and/or the link to its 12for12K page with your networks; Facebook, Twitter, even email… you know the drill. Oh, and how about embedding the donation widget on your blog?

3. If you really think this is a good idea, put the squeeze on people you can ask directly to chip in.

You, my community, have been very good to me – from egging me on when I started this blog a whopping 11 months ago, to helping me find Darby the GSD a home. I hope I’ve been good for you in some way too. Now let’s all be good for 12for12K and Musicians On Call.

One other thing – and this is very important – just because the tweetup is tomorrow night, we’re not going to stop trying to help there. 12for12K runs through the end of the year… so we have a few weeks to help them reach their goal. Let’s do it!

Can we help some very worthwhile causes find their pockets full of rainbows?

As always, thank you from the bottom of my heart. (Psst, I downloaded MoC’s logo from their site, in case you want to do that as well).

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke