business-superherosFACT: Most PR pros’ use of social PR is about as effective as a dachshund humping a wolfhound: highly optimistic and completely useless.

FACT: You cannot become a Social PR Superhero without commitment. Daenerys would not have become the Mother of Dragons without it.

FACT: Tucking your lucky sock under your pillow each night will do nothing for your social PR smarts. Working hard at it WILL.

FACT: The difference between a Social PR Rock and a Social PR Rockstar is nimbleness and flexibility.

FACT: You cannot be a Social PR superhero if your vocabulary is like, whatever.

FACT: There might be a tectonic shift next Friday, what with all the Social PR Superheros congregating on my mini-training.

My mini-training is shaping up to be a doozy, so I hope to see you there! Sign up before you get distracted by the weekend… and have a good one!

Image: Thinkstock

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke