PRSA 2015 International ConferenceGood morning from Atlanta! I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Get to know some of them a little better in this week’s roundup.

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero? You’ll look so superhero smart that all your friends will say, “I’ll have what she’s having.”

1. How to Prevent a Social Media Crisis

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

2. Branding: The Meaning and Importance of Acquiring Your Brand

Why: “This combination of promise, look, attributes and personality creates a unique patina called the ‘me appeal.’ If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.”

3. Content Forecast Calls for Users, Search Engines, Customization, and More

Why: “Content marketers need to be more like meteorologists than fortune tellers. Instead of gazing into a crystal ball to predict the future trends of content creation, we must make educated forecasts, monitoring the available data and adjusting as necessary,” writes Ann Gynn as she shares some “well-informed predictions for content marketing” from Content Marketing World presenters.

4. Putting More Thought Into Practice: Thought Leadership Lessons to Build On

Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Its effects are cultivated, complex and cumulative. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA.

5. Couch Control: Measurement Therapy for PR Pros

Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique. Which means only you can come up with the right solution for YOU.” And also because I wrote it. 🙂

6. How To Hack Your PR Strategy For Massive Growth

Why: “One of the core tenets of growth hacking is to look for highly leveraged opportunities for promoting your business. If something gets the word out for what you offer, and you can get it for free or dirt cheap, that’s a growth hacking opportunity,” writes Shana Keith as she shares “some tips for hacking your PR strategy and getting the attention you need to attract a larger audience and paying customers.”

7. Building a Global Environment of Integrity

Why: “For the global practitioner, building an environment of integrity based on global behavior standards will become a key mechanism for keeping the public relations function relevant: with the competence necessary to ask crucial questions, and the experience required to make constructive management suggestions to avoid further ethical conflicts and behaviors, and their disastrous results,” writes Jim Lukaszewski.

What do you hope to learn at the PRSA 2015 International Conference? Please share in the comments below… and come say “hi” if you’re here!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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