Time and again, we see and hear countless online video marketing statistics like these:
- Consumers spend 5.5 hours watching videos every day on average (eMarketer)
- Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics (2015 State of Digital Marketing, a report featuring insights from over 600 marketers from Web Marketing 123)
- Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos (LiveClicker)
Statistics like these are pervasive and underscore an undeniable truth:
Videos continue to be part of the regular mix in marketing strategies.
According to Hotwire PR’s seventh annual Communications Trends Report, online video will continue to be a major trend in 2016. And, based on the 2015 statistics like the ones shared above, is it really any surprise that much of this video marketing activity wouldn’t spill over into the coming new year?