The June edition of #measurePR featured guest host Danielle Heiny and special guests Mercy Chikowore, Matt LaCasse, Greg Rokisky, and Poonam Sharma.
Guest Post by Rob Biesenbach
It’s an old story: PR people are often terrible when it comes to our own PR.
I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template:
We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world]. We have [x] practices and specialize in [y]. Clients include [x, y and z] and recent matters we’ve handled include […]
More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today. Brooklin Nash explains.
The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for career development. Makeda Waterman shares some tips.
