4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
Estimated Reading Time: 12 minutesRefocusing your PR measurement efforts on metrics that matter isn't hard, but you need to take some basic steps first.
Refocusing your PR measurement efforts on metrics that matter isn't hard, but you need to take some basic steps first.
Agency operations are often overlooked, but extremely important. David Klein looks at metrics that matter and how you can improve performance.
Measurement mistakes can cost your organization time and money. Avoid some common measurement mistakes with this week's roundup.
Whether personal or business related, when things around you don't feel right, it's best to listen to the most important metric: your gut.