Well-structured influencer marketing programs take into account the needs of both brands and influencers. Here are the 7 pillars of solid influencer marketing.
Influencer marketing can kick your campaigns into high gear. This week we take a look at what #measurePR guests past and present have to say on the subject.
As the ASPCA marks its 150th anniversary, Shonali Burke reflects on her work there and 3 things puppies and kittens taught her about becoming influential.
Letting your personality shine through your PR efforts makes a huge difference when it comes to engagement, and also helps you build influence.
