Working with a PR Pro: Third Time’s a Charm
Estimated Reading Time: 6 minutesTo successfully work with a brand, public relations pros must manage client expectations, be proactive and communicate well.
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Oct 2011
19
Oct 2011
Writing What They Don’t Want To Read: Bad News In Print
Estimated Reading Time: 4 minutesShakirah Dawud gives tips on crafting messages that deliver bad news.
17
Oct 2011
Lessons From a Very Public Break-Up
Estimated Reading Time: 9 minutesNAB's Hillan Klein discusses the company's award-winning Break-Up PR campaign - including the integration of traditional and new media.
13
Oct 2011
It’s Just Social Media. Don’t Freak Out.
Estimated Reading Time: 5 minutesWant people to take social media seriously? Try speaking their language, advises Shanan Sorochynski.