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26 Apr 2010

The Sales Pitch From Hell, And What Sales Can Learn From PR

Estimated Reading Time: 10 minutes

A couple of months ago I received what has to count as the worst pitch/follow-up to me, to date.

Image: Thomas Hawk, Creative Commons

Surprise surprise, this wasn’t from a “PR person” or “flack;” you know the kind. It was from a sales assistant at a provider of chapter management services, which I was unlucky enough to receive because of my involvement with IABC/DC Metro.

Here’s what happened.

A lady (I’m just going to call her K__) person called me in February to talk about S__ (the company) as a replacement for […]

16 Apr 2010

From Personal Relations to Public Relations

Estimated Reading Time: 41 seconds

I had the good fortune to be a presenter at Social Commerce Camp DC in February, thanks to Shashi Bellamkonda and Kikscore. As I was looking through my deck, it occurred to me it would probably make for a good series of posts on PR best practices for small businesses:

07 Apr 2010

GLEAM: A 5-Letter Guide to Polishing Your PR

Estimated Reading Time: 8 minutes

A couple nights ago I sat in on #tweenPR, a Twitter chat targeted towards mid-level PR practitioners as the chat’s official mentor. I’m grateful that Nicole Nolte and Suzie Linville, creators of the chat, consider me mentor material, though one might reasonably ask what gaping hole exists in the development of afore-mentioned mid-level professionals that they felt the need to create this.

Read the explanation? Excellent. I don’t need to go into it then.

This week’s chat focused on the ABC’s (Assets, Benefits, Challenges) of managing […]

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