10 Apr 2012

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Estimated Reading Time: 9 minutes

Bringing in more business with Groupon isn't as simple as most small businesses think. Avoid the Groupon curse with these five tips.

26 Apr 2010

The Sales Pitch From Hell, And What Sales Can Learn From PR

Estimated Reading Time: 10 minutes

A couple of months ago I received what has to count as the worst pitch/follow-up to me, to date.

Image: Thomas Hawk, Creative Commons

Surprise surprise, this wasn’t from a “PR person” or “flack;” you know the kind. It was from a sales assistant at a provider of chapter management services, which I was unlucky enough to receive because of my involvement with IABC/DC Metro.

Here’s what happened.

A lady (I’m just going to call her K__) person called me in February to talk about S__ (the company) as a replacement for […]

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