In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy, featuring Annsi Krol of Sweden's ByBrick Insight.
In July, #measurePR welcomed a duo of high profile editors, Jon Gelberg of Inc. Media and Dave Griner of AdWeek, to discuss content measurement.
In May, #measurePR welcomed Elizabeth Gregory North's team from MSU Extension Service to discuss research and measurement on a budget.
On April 13th, #measurePR focused on measuring financial communications with Serena Ehrlich, Keosha Burns, Erica Hurtt, Elise Perkins, and Howard Williams.
