#measurePRIn May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.”

You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.

For example when evaluating their weekly video news feature series, The Food Factor, and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott (#getscreened4dak), they didn’t have a lot of resources at hand.

Which meant they got very resourceful. 😉 Ha!

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month.

Here’s who was there from Extension:

Here’s some of what we talked about:

On the existence of a perfect PR measurement strategy:

Kristie Aylett chimed in:

Next, we discussed common hurdles to research and how PR pros can overcome them:

On the metrics they look at when they measuring PR for MSU Extension:

As you can see, this chat was chock full of information, so the hour flew by. If you missed it or would like to relive the magic, check out the #measurePR transcript for May 11

ICYMI, #measurePR took a summer holiday in June (hopefully you’ve been getting a bit of down time too).

But we’re back in July with a really cool duo of high profile editors from major media outlets, who’ll be “talking” about how they measure the success of their content initiatives.

They include:

  • Jon Gelberg, Executive Editor, Content Strategies at Inc. Magazine, and
  • David Griner, Digital Managing Editor, Adweek.

It’s the “G” panel… I just noticed their last names begin with “G”! 😉 

So mark your calendars for July 13th from 12-1pm ET; and RSVP + drop your questions for Jon & Dave in the FB event comment stream here.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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