#measurePRIn July, #measurePR discussed how major media outlets measure their content initiatives. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek.

Here’s some of what we talked about:

On whether a perfect content strategy exists:

#measurePR community member Aidan Lukomnik chimed in:

On how PR helped them get to where they are:

On the metrics to use when analyzing content:

As you can see, this chat was full of information, so before we knew it time was up. If you missed it or would like to relive the magic, check out the #measurePR transcript for July 13.

August #measurePR was FAB!

In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Special guest Annsi Krol, CEO and co-founding partner of byBrick Insight, who’s also on AMEC’s International Board of Directors, was full of wit & wisdom… stay tuned for the recap!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke