The Future of PR is Precision – Less Gut, More Data
Estimated Reading Time: 7 minutesPR has become more challenging and practitioners use data to demonstrate results. Ben Chodor explains.
18
Feb 2020
31
Mar 2019
How AI May Impact PR Pros
Estimated Reading Time: 8 minutesAre you confused or concerned about the coming AI revolution? Geoff Livingston explains what's to come.
20
Nov 2018
The New Measurement: Shifting from Traditional PR to Growth PR
Estimated Reading Time: 9 minutesInstead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Dan Beltramo explains.
15
May 2018
Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
Estimated Reading Time: 11 minutesScott Kaminski shares the results of a recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC, that shed light on the state of the communications industry.