Getting the word out about a new venture can be daunting. Ralph J. Davila explains how he's using integrated communications to promote his new children's book.
With all the buzz around integrated communications, let's not forget what they're ultimately about: supporting and achieving business objectives.
Measurement is at the heart of any good PR campaign. I take a look at why the word "audit" is truly the wind beneath our Social PR wings.
Adding humor to your marketing mix can produce great results. Scott Kaminski lays some ground rules to follow before taking the plunge.
