How to Use Social Media And Stay Couth
Estimated Reading Time: 4 minutesIf you ask any expert how to use social media, they will probably tell you it comes down to two verbs: "listen" and "engage." I'll add "think."
27
Feb 2015
13
Feb 2015
Analytics: the Sideways Approach to Measuring PR
Estimated Reading Time: 4 minutesSmart PR practitioners know that using Analytics is the sideways approach to measuring PR.
06
Feb 2015
Seven Frequently Asked Questions on Social PR Strategy
Estimated Reading Time: 6 minutesThese are the seven questions I'm most frequently asked in my social PR strategy workshops.
09
Jan 2015
The Point of Measuring (Anything)
Estimated Reading Time: 4 minutesWhat's the point of measuring (anything)? Well, if you're strategic, you'll measure (anything).