From Old Spice's Nose To Dilbert's Ears

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Was Old Spice Guy responsible for today’s Dilbert strip?

More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:

Shel Israel’s Old Spice becomes a meme
Valerie Maltoni’s how a good social media execution is your best PR
Heather Whaling’s a company culture lesson from Old Spice social media

Enjoy your Sunday. And if you can’t be the Old Spice man, you can at least try to smell like him… or be on a horse.

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By Shonali Burke|Jul 18, 2010|Categories: Marketing, Social Media|Tags: dilbert, heather whaling, old spice, shel israel, valerie maltoni, viral marketing|1 Comment

About the Author: Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

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