From Old Spice's Nose To Dilbert's Ears

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Was Old Spice Guy responsible for today’s Dilbert strip?

More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:

Shel Israel’s Old Spice becomes a meme
Valerie Maltoni’s how a good social media execution is your best PR
Heather Whaling’s a company culture lesson from Old Spice social media

Enjoy your Sunday. And if you can’t be the Old Spice man, you can at least try to smell like him… or be on a horse.

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Shonali Burke

President & CEO at Shonali Burke Consulting, Inc.

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

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By Shonali Burke|Jul 18, 2010|Categories: Marketing, Social Media|Tags: dilbert, heather whaling, old spice, shel israel, valerie maltoni, viral marketing|1 Comment

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From Old Spice’s Nose To Dilbert’s Ears

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