From Old Spice’s Nose To Dilbert’s Ears

,

0 Shares

Was Old Spice Guy responsible for today’s Dilbert strip?

More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:

Shel Israel’s Old Spice becomes a meme
Valerie Maltoni’s how a good social media execution is your best PR
Heather Whaling’s a company culture lesson from Old Spice social media

Enjoy your Sunday. And if you can’t be the Old Spice man, you can at least try to smell like him… or be on a horse.

Bio
Twitter
Facebook
Google+
LinkedIn
Latest Posts

Shonali Burke

President & CEO at Shonali Burke Consulting, Inc.

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

@shonali

Follow @shonali

Shonali Burke

+Shonali Burke

Latest posts by Shonali Burke (see all)

Announcement: The Social PR Virtuoso® Master Course Has a New Home - September 2, 2020
What Is This “Free Time” Of Which You Speak? - May 1, 2020
How to Successfully Digitize Events During COVID-19 - April 9, 2020

0 Shares

By Shonali Burke|Jul 18, 2010|Categories: Marketing, Social Media|Tags: dilbert, heather whaling, old spice, shel israel, valerie maltoni, viral marketing|1 Comment

Related Posts

There is one comment

Join the conversation Cancel reply

Strategic Social PR from A to Z ❯

Today, good public relations entails much more than blindly blanketing the media (and bloggers) with information that’s of dubious value to begin with. And more often than not, it entails a strong element of building and managing online community. In this workshop, you will:

Learn the three key elements of an effective 21^st century “social PR” strategy, and how it differs from “old” PR
Know which time-tested research and analytical methods you should still use in the 21st century
Understand why talking at people isn’t effective, and how to effectively use today’s popular social media platforms to talk with them
Experience real-time social engagement through workshop exercises and hands-on participation
Understand how to effectively incorporate measurement, so that it validates and improves your programs and, therefore, your business

From Passive to Active Listening ❯

There's a difference between "hearing" and "listening." Do you know which it is your organization or business does... and the business ramifications of not doing it well? In this workshop, you will:

Learn the difference between "passive" and "active" listening (and 'fess up which you've been doing thus far)
Make the connection between active listening and strategy, and how they have a mutually symbiotic relationship
Familiarize yourself with different types of listening dashboards (yes, some are free!) and how to use them effectively
Experiment with simple yet effective techniques to build community through active listening online
Understand how to put active listening at the center of your communication strategy for better business results

Smart PR Measurement for the Digital Age ❯

We have more measurement tools than ever before; so many, that we don't know what to do with most of them. And no matter how good a tool is, you still need smart people using it in a smart way, to derive the most benefit. In this workshop, you will:

Learn the basics of good PR measurement and, conversely, the seven deadly sins of bad measurement
Understand how to differentiate between fact and fiction in the measurement context, and the two acronyms to stay far away from
Master the process behind creating effective and realistic measurable objectives
Learn how to incorporate online analytics into your PR measurement (yes, it can be done)
Understand how to make the right kinds of correlations between your communication efforts and your organization's business objectives

Social Media for the C-Suite ❯

Gone are the days when “social media” was the domain of your twenty-something employees. Today, social platforms are where your customers and constituents of all ages and stages literally live online. If you’re a business leader, you should take this workshop to:

Learn the three core principles of effective social media engagement
Examine key social media platforms, and understand how they work on both personal and professional levels
Review how businesses of all sizes have effectively used social media to support and reach business goals
Experience the benefits of real-time social engagement through workshop exercises and hands-on participation
Understand the kinds of metrics your social media team should and shouldn’t use when reporting back to you