Was Old Spice Guy responsible for today’s Dilbert strip?
More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:
- Shel Israel’s Old Spice becomes a meme
- Valerie Maltoni’s how a good social media execution is your best PR
- Heather Whaling’s a company culture lesson from Old Spice social media
Enjoy your Sunday. And if you can’t be the Old Spice man, you can at least try to smell like him… or be on a horse.