Was Old Spice Guy responsible for today’s Dilbert strip?
More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:
- Shel Israel’s Old Spice becomes a meme
- Valerie Maltoni’s how a good social media execution is your best PR
- Heather Whaling’s a company culture lesson from Old Spice social media
Enjoy your Sunday. And if you can’t be the Old Spice man, you can at least try to smell like him… or be on a horse.
Shonali Burke
President & CEO at Shonali Burke Consulting, Inc.
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
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