Guest Post by Jayme Soulati
If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands.
Am I right? Whew. That’s life as a public relations marketer; hence, our announcement of the “Go for Heart” program of The Heart of Marketing podcast.
Why Go For Heart?
When was the last time you were recognized for a “heartful” marketing program that connected with customers, earned fabulous results that created positive change in a community, or delivered on a value-driven promise that no one really understood but you?
My podcast, The Heart of Marketing, is now celebrating its one-year anniversary. It’s a true milestone in the life of a podcast, and we (John Gregory Olson, pal and co-host, and I) are delighted. To recognize our achievement we’re turning the tables to recognize you.
The Go for Heart program brings you from behind the scenes to front and center. We want to share and shout kudos to the heartful marketer who:
- Puts problem-solving for customers above all else to create goodwill and loyalty
- Creates remarkable experiences at all levels of engagement
- Communicates a value proposition that delivers positive emotional response
- Makes genuine connections that further brand engagement and relationship
- Earns trust through authenticity
What is Heart Marketing?
You might think that heart marketing is malarkey; however, I offer you this perspective.
As we become more seasoned in our profession, the heart core becomes more critical to business success.
When you live, breathe and work with a loving heart you develop an authenticity for customer care and build a model for employees to emulate. Over time, there’s more happiness, there is more laughter, and there is more genuine authenticity for what makes a business successful.
Share your heart story.
Who comes to mind that fits the bill? Maybe there’s a peer, vendor, customer, a business or volunteer organization doing such heartful things that they need to recognized.
What inspired me to create this program was CNN Heroes. I watched a range of people from all ages and walks of life accept the CNN Hero Award – one for each month and then a final global winner.
I knew that we who work and represent small business rarely get the opportunity to share our good news programs. That’s the basic heart core of what John and I seek to do – recognize those of you who offer value-driven marketing with a heartful twist.
We invite you to review more details at The Heart of Marketing and complete the contact form on that page with your heart story submission. You’ll hear from me as soon as you click send. If you’d like an example of the type of heart story we’re seeking, listen to our first episode in the Go for Heart program special edition where we feature Big Hug.
Do you know a heartful marketer? Please share in the comments below and don’t forget to submit your story to The Heart of Marketing.
Jayme Soulati is managing disruption as a public relations digital marketer, and she never knows which title to use when. Today, she’s a podcaster with The Heart of Marketing, and tomorrow, she’s a message mapping master using media relations to guide PR strategy.
Image: Kristina Litvjak via Unsplash, CC Zero
AdrienneSmith40 shonali Thanks, Kind Adrienne! XO
AdrienneSmith It’s absolutely my pleasure! I’ve known Soulati | Hybrid PR a long time, and am happy to support her great endeavors. And I completely agree that the person-to-person connection is where it’s at.
What a bonus that I get to meet you too, thanks to Jayme – thank you, Jayme! :) Have a super weekend!
AdrienneSmith Ms. Adrienne, you Belle, thank you for stopping in at Shonali’s house to see what’s cooking at mine. This bootstrapping thing is awfully challenging and rewarding, and it’s all about the creativity to see how you can tap the hearts of your customers and peers to do more, give more, nurture more. We hope peeps will begin to notice, and with the support and encouragement of folks like you and Shonali, there’s no doubt! XO
Thank you for letting Jayme use your platform to share with us all more about how her Heart of Marketing podcast is expanding and all the more wonderful things she and John will be introducing to us soon.
I’m excited because I know SO many people who are all about the money. Oh sure, we know how important that is but making genuine connections with people in my opinion is what will benefit you the most. That’s been my experience at least which is how Jayme and I came to know each other.
I’m excited about what you’re doing Jayme and I can’t wait to listen and see who all you’ll be introducing us too. I bet you’re going to get a lot of people signing others up. I bet you’re excited too.
Thank you ladies and enjoy what’s left of this week.
Soulati | Hybrid PR But of course, my friend!!! xoxo
RenildeDeWit bowden2bowden leaderswest ShellyKramer digitaljgo MeghanMBiro TYVM for sharing Soulati guest #WUL post!
Betty Olson Hi, Betty! Thanks for reading and commenting. We’re eager to find more heart stories, and with Shonali’s community, we may be able to extend our reach to others with more ideas.
It’s great to see heartful marketing acknowledged and celebrated. I look forward to more heart stories being shared by The Heart of Marketing podcast team!
I am so appreciative of your loving heart, @shonaliburke for permitting me this privilege of being a guest in your community. Thank you so much!