Kred logoSo you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR?

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. As in, being a guest.

Cool, huh?!

So last week, Andrew Grill, CEO of Kred, was the featured guest on the chat. Some nuggets:

Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive.

Kred Story

On how/why Kred is different from other social scoring tools:

i.e. you can’t become influential in “bacon” the way… oh, let’s just say certain people did, once upon a time

And of course, that led to some hilarity:

We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results.

And throughout the chat, Andrew did stress the dangers of what he calls influence score myopia, much as Pierre-Loic Assayag of Traackr (my friend and frequent visitor to #measurePR) has done in the past.

Many thanks to Andrew for visiting with us last week; here’s the full transcript of #measurePR with Andrew Grill of Kred.

And please do save the date for the next chat, i.e. next Tuesday, Oct. 2, 12-1 pm ET, when your favorite guest host, Jen will be back in action!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke