Guest Post by Amanda DiSilvestro
How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person.
Now? Technology drives our communications, and that’s only going to increase, again and again, and again.
In fact, if you would have bet years ago that most electronic communication would have been via desktop or laptop computers, you would have been mistaken.
While there’s still a lot of communication which happens through those devices, what’s on the rise are people who use their phones all the time, and exclusively, as their only resource to connect to the internet. This mobile-only group of users is forecasted to increase to 52 million people by 2021.
For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space.
Automation can help with two very different segments of marketing. First, it can help you manage a lot of data about a lot of different people.
Once you have the data, automation can help you segment the results by whatever characteristics are shared or are differentiating. For example, if you have a clothing website geared toward families with small children, you’ll probably be able to cluster messages based on sizing (and increasing in sizing as the years go on).
Of course, as you figure out what automation works for your mobile-only marketing, you will most likely take advantage of a wide range of templates through which you and your organization can provide instant alerts, surveys and other important messages for your customers.
You can then use automation to pull analytics which will help you read how successful different messages were, such as including those based on keywords.
What else does automation in this brave new world of mobile-only communication look like? How can you learn it more quickly and implement it into business practices? Keep scrolling to find out.
Image: Alejandro Escamilla via Unsplash, Creative Commons CC0
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. She writes for the nationally recognized SEO Company HigherVisibility that offers online marketing services to a wide range of companies across the country.