Facebook, my Facebook, wherefore art thou, Facebook?

With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them.

Or “get up to speed,” if you’d prefer buzzword bingo terminology.

Image: Massimo Barbieri via Flickr, CC 2.0

While a lot has already been written about how to deal with Facebook’s latest changes, here are seven ideas on making your business page just a tad better and easier to use.

I touched on the first three over at BNET yesterday, namely:

1. De-select the option to always use Facebook as your business page even when you’re logged in as yourself.

The reason I suggest this is, as I wrote on BNET:

By giving yourself the option to post to your business page as yourself, you are increasing the chances that your post will show up both in your friends’ personal news feed, as well as that of anyone who’s “liked” your page.

And if you tag a business or another person in your post, then they’ll definitely see it (don’t overdo the tagging, some people don’t like it and Facebook limits how many people/pages you can tag in a post any way).

And the likelihood that they will engage is higher if they can see the post… right?

How: Click on “edit page” at the top right of your page, and then navigate to “your settings,” which is the first option in the left menu. The rest is easy.

You can see how this worked (it did!) when I tested it yesterday:

2. Use Hyper Alerts instead of Facebook’s new notification system.

I haven’t written about Hyper Alerts per se, but it’s absolutely genius.

It does exactly the same thing as Facebook’s notification system, but, as I wrote on BNET:

  • You can decide how often you want to get the emails;
  • You can set these up for as many pages as you’d like; and
  • You get a very cool email that also includes a screen shot of the comments, which is much more pleasing to the eye than a plain text email.

So consider de-selecting the Facebook option (again, in the “your settings” option as in #1 above); in fact, I’d suggest disabling alerts for any pages you manage.

Bonus tip: This is also a very smart way to keep on top of activity on competitors’ pages. There’s no way you’d be able to do that unless you somehow managed to be a Page Admin for them.

In fact, when Facebook first made these changes, I got an email notification from Hyper Alert that same day – in fact, I think it was probably just a couple of hours later – telling me why Hyper Alerts is still a better option.

Color me impressed.

3. Schedule posts and updates to your page via HootSuite or Amplify.

The one thing that Facebook has not added as yet is the ability to schedule posts to one’s profile or page.

Before you hit me over the head, telling me you hate auto-updates… lemme say this: there are auto-updates, and there are auto-updates.

I think it’s fine to schedule certain types of updates; for example, if there are certain blog posts you want to promote (for yourself as well as those of people you respect), and so on.

It’s not fine, IMHO, to send out auto-DMs when someone starts following you on Twitter. I mean, really?!

Can you say, “La Cucaracha”?

So until Facebook comes up with a solution, schedule your posts through HootSuite or Amplify, both of which let you schedule any number of updates ahead of time.

While you can’t tag your friends or fans directly as you can on Facebook, this will still take a bit of the load off.

However, comma, watch out for:

  • Scheduling too many updates, too close together
  • Not posting in real time at all – you gotta do that too!

Those were the three tips I posted on BNET.

And now, the rest of the story! (Heck, this is why you read WUL, right?)

4. Use Hy.Ly’s welcome app for your welcome tab, er, link.

(‘Cos now all the tabs are menu items on the left side of your page).

If, like me, you are clueless about FBML, iframe and other such developer goodness, don’t worry.

You can still use Hy.Ly’s Facebook welcome app to create a nice landing page for first-time visitors and non-likers to your Facebook page.

Since this was one of the concerns Hy.Ly founder Munish Gandhi originally had, I was relieved to see that this still works.

So much easier than messing around with iframes and what not.

I’ve said it before, and I’ll say it again: I think Hy.Ly is genius.

5. Create at least one photo album for your page consisting of business-related photos.

Before Facebook dumped its changes on us, albums connected with your page certainly had their own tab, but they didn’t hit you in the face when you went to your page.

Now they do.

And just like your profile page, the photos show up in a strip at the top of the page.

This is where, I assume, you do not want that pic of you looking slightly bleary at the holiday party being front and center.

In the context of your holiday party album it looked fine, but probably not when taken in isolation.

The easiest way to make sure that you have a few decent photos is to… make sure you have a few decent photos.

So create a new album, or add a few more in to an existing one, and then just ‘x’ out any photos you don’t like in the strip on your business page (just like you would on your personal profile).

Note: if you tag anyone in the photos (including yourself) these will show up in their profiles as well. So once you’ve done this, check your personal profile to ensure you’re ok with the photos being displayed there as well.

6. Select a couple of the other businesses you’ve Facebook “liked” as featured likes.

Much as we’d like to think we’re judged on our own merits (or demerits), we’re not.

We’re often judged by how much of ourselves we put on display. In Facebook World, that means who and what you’re “liking,” among other things.

With the new page layout, because your page’s fans are no longer featured with their avatars, as they used to be, your “liked” pages get moved up a bit.

This is not a biggie per se, but since your “liked” pages are featured at random, it’s a good idea to fix at least a couple of them, so that you can try to get the halo effect by association, if you know what I mean.

You can do this by going into “edit settings” and then navigating to “featured” in the left menu.

Then, simply select a few of the pages you always want to show up, up to a maximum of five.

Zzzzimple.

7. Adjust your Page’s news feed settings.

Remember how some folks were cranky about Facebook’s news feed filters, which, by default, show you posts from the folks and pages you “interact with the most”?

What? You were one of them? Oups. Sorry!

Anyhoo, you can change that pretty easily on your personal profile, as All Facebook explains.

You can do the same thing for your business page, if you’re using Facebook as the page.

Once you have toggled to using Facebook as the page, click on “home” and then on “news feed,” and then on the drop-down arrow that appears when you click on “most recent.”

And then, the steps are practically identical to changing settings on your personal news feed.


While I’m glad I found a way to do this, I’m still trying to figure out what the point is, because for the most part, the Wall is what people see when they visit your page.

I’m starting to think it’s so that, if you’re logged in as the page and not yourself, you can try to up your engagement with posts you might not see otherwise – just as you could do on your personal page.

In any event, I don’t see why Facebook should dictate which posts show up when, so I changed those settings as above.

There you go.

Seven steps to a slightly better Facebook for business experience.

Did this help? Do you have more tips to share? And what’s your thought on the point of #7 above?

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke