airpr - Shonali Burke Consulting

20 Nov 2018

The New Measurement: Shifting from Traditional PR to Growth PR

Estimated Reading Time: 9 minutes

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Dan Beltramo explains.

By Guest Contributor|Nov 20, 2018|Categories: Public Relations, State of PR|Tags: airpr, Dan Beltramo, growth PR|0 Comments

12 Apr 2018

Where Does the PESO Model Belong?

Where Does the PESO Model Belong?

Estimated Reading Time: 9 minutes

Where does the PESO model belong? Gini Dietrich shares her expert opinion.

By Guest Contributor|Apr 12, 2018|Categories: Marketing, Public Relations, State of PR, Strategy|Tags: airpr, Cambridge Analytica, content distribution, Garrett Moon, gini dietrich, Michael Smart, PESO model, Todd Walker, TrendKite|0 Comments

07 Dec 2016

Creating a Communal Narrative: A Case for Skipping the Press Release

Estimated Reading Time: 7 minutes

Tapping into the communal narrative of your employees can replace a traditional press release. Rebekah Iliff of AirPR explains.

By Guest Contributor|Dec 7, 2016|Categories: Public Relations, Strategy|Tags: airpr, corporate announcements, Kelly Byrd, leta soza, Rachel Kirschen, Rajagopal Sathyamurthi, Series B funding|0 Comments

21 Oct 2015

Data and Storytelling: PR’s Peanut Butter and Jelly

Data and Storytelling: PR’s Peanut Butter and Jelly

Estimated Reading Time: 5 minutes

AirPR's Leta Soza explains why data and storytelling are the PR industry's equivalent of PB&J.

By Guest Contributor|Oct 21, 2015|Categories: Content Marketing, Public Relations, Strategy|Tags: airpr, data and storytelling, leta soza|7 Comments