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22 Jun 2010

Of Hard Drives, Hallelujah and Trust

Estimated Reading Time: 5 minutes

Well, it’s finally done. My old hard drive is dead and I will shortly be giving it a funeral service. But, as they say, it’s an ill wind that blows no one any good.

Let me bring you up to speed.

As you may have followed, I had a bit of a meltdown last week, when my hard drive crashed. Having (stupidly) not backed up my data recently and being between laptops, I was ready to do anything – anything – to get my data back.

When the Geek […]

07 Nov 2009

My Virgin Trip on Virgin America

Estimated Reading Time: 8 minutes

As I write this, I’m about two hours away from San Francisco en route to San Diego for PRSA09. I’m on Virgin America’s Flight 67, which is my first time traveling with the airline.

I’m sold… mostly.

I’ve heard quite a bit about the Virgin experience (mostly on Twitter), but you really have to fly it to get it. The minute you step on the plane, you enter this nightclub-like ambience … or if not a nightclub, then at least you get the feeling you’re stepping into the “cool kids'” zone. Their lighting is pinkish-neon […]

30 Mar 2009

Customer Service: Taking PR From “Good” to “Great”

Estimated Reading Time: 5 minutes

A couple of weeks ago, Zoë Siskos of Social Media Group asked me if I wanted to test-drive a new Ford Escape. Not being a journalist or a car/A-list blogger, I was flattered but curious, and my first reaction was: “Sure, but why?”

Zoë’s goal (ergo, her agency’s) for her client was to get “non-car oriented people in Ford cars to test them out.” Nothing else was required from me: no blog post, nothing. I wasn’t going to be paid for this, and the gas […]

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