By employing shock tactics, the Digital Death campaign is a poor excuse for real public relations, which should focus on building long-term relationships.
In the cause marketing world, October is dominated by the color pink. These seven posts look at rethinking color for good.
You should read this terrific post that Geoff Livingston has written for Mashable on social media lessons from the Haitian earthquake. There’s a ton of food for thought there.
But I’m following the Wyclef Jean/Yéle Haiti story closely and today saw this report in Gawker.
While I’m not jumping to conclusions (I’ll leave that to the appropriate authorities), I do think there are enough valid questions to make me think that non-profits should be extremely concerned about the long-term impact on fundraising.
Which, let’s face it, determines whether they get to carry […]