iabcdc

21 Jul 2010

Words, Meet Mouth

Words.

We think them.

We write them.

We hear them.

We say them.

We sing them.

Words.

Image: Hello Turkey Toe’s Flickrstream, Creative Commons

They are the stuff we humans are made of, ever since speech was invented (which itself is up for debate).

They are so much a part of our lives, they often become trite.

Yet for us communicators, they are our coin; what we use to demonstrate our knowledge of our craft, our proficiency at our trade, our ability to help our organizations and clients transmit the core of their […]

01 Jul 2010

How To Think Like A Reader With Ann Wylie

Yesterday was a bit of a red-letter day. It was my husband’s birthday (and he thanks you kindly for all the good wishes, both here as well as on Twitter), which is a pretty big deal in and of itself.

Over and above that, though, IABC/DC Metro (y’all know I’m current president, right? Disclosure and all…) hosted a very special event: a three-hour writing workshop, sponsored by Johns Hopkins University (additional disclosure, I teach there) and Marketwire, with the renowned Ann Wylie, who […]

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