perception

27 Apr 2011

Influence is Not a Number

Estimated Reading Time: 8 minutes

Klout claims to be the standard for online influence while merely measuring Twitter and Facebook activity. True influence is not a number.

By Shonali Burke|Apr 27, 2011|Categories: Influencer Marketing, Measurement & Metrics, Public Relations, Social Media|Tags: influence, katie paine, klout, Measurement & Metrics, perception|88 Comments

09 Jun 2009

If a Picture Paints a Thousand Words…

Estimated Reading Time: 3 seconds

… can a thousand words paint a picture?

By Shonali Burke|Jun 9, 2009|Categories: Public Relations|Tags: images, perception, wordle|2 Comments