Writing - Shonali Burke Consulting

12 Jul 2010

When Extremely Average Is Anything But

Estimated Reading Time: 6 minutes

I’ve been thinking a lot about good writing lately.

Trying to read it as well, but thinking about it even more. And I have a feeling – no, I’m certain – you can blame Ann Wylie for that.

Ever since I attended this brilliant woman’s wunderbar writing workshop a few weeks ago, I’ve been trying to pay attention to not just the words I use, but the picture they paint – not just figuratively, but literally.

Are they readable? Do they draw you, gentle reader, in?

Am I using the […]

By Shonali Burke|Jul 12, 2010|Categories: Public Relations|Tags: ann wylie, brian meeks, readability, Writing|7 Comments

01 Jul 2010

How To Think Like A Reader With Ann Wylie

Estimated Reading Time: 2 minutes

Yesterday was a bit of a red-letter day. It was my husband’s birthday (and he thanks you kindly for all the good wishes, both here as well as on Twitter), which is a pretty big deal in and of itself.

Over and above that, though, IABC/DC Metro (y’all know I’m current president, right? Disclosure and all…) hosted a very special event: a three-hour writing workshop, sponsored by Johns Hopkins University (additional disclosure, I teach there) and Marketwire, with the renowned Ann Wylie, who […]

By Shonali Burke|Jul 1, 2010|Categories: Public Relations|Tags: ann wylie, iabc dc metro, iabcdc, johns hopkins, marketwire, think like a reader, Writing|11 Comments

12 Mar 2010

IABC/DC Metro to Host the Wonderful Ann Wylie

Estimated Reading Time: 1 minute

Cross-posted from IABC/DC Metro’s blog, Capitol-Cast.

This kind of news is too delicious to keep to one’s self, so here goes: we’re thrilled that renowned writing coach, Ann Wylie, will be visiting Washington, D.C., early summer to do a half-day workshop for IABC/DC Metro on the wonderful world of writing.

Ann’s a fixture on the speaking circuit, at the stratospheric level, that is. She’s won more than 60 communication awards, including 2 Gold Quills, has been designated an “IABC Recommended Speaker” for her top ratings at […]

By Shonali Burke|Mar 12, 2010|Categories: Public Relations|Tags: ann wylie, iabc, iabc dc metro, iabcdc, Writing, writing workshop|2 Comments

10 Feb 2009

Writing: PR’s Sleeper “R”

Estimated Reading Time: 5 minutes

My foray into the U.S. public relations world dates back to 2000, when I had just moved to this country. Apparently “networking” was the way to go (in India we called it the “old boys’ club”) and, dutifully following the lead of more experienced professionals, I plunged myself into monthly meetings of the San Francisco Bay Area Publicity Club (which we fondly called “The Pub Club”).

Of all the characters – some offbeat, some extremely colorful – that I met, no one left a more lasting impression on me than “Mr. T.” I can’t remember his full name, but […]

By Shonali Burke|Feb 10, 2009|Categories: Career Development, Public Relations|Tags: communications, Networking, peter shankman, pr, precis, Public Relations, SFBAPC, Writing|10 Comments