The Blog: Waxing UnLyrical - Shonali Burke Consulting

01 Aug 2019

Top Tips for Handling a PR Crisis

Top Tips for Handling a PR Crisis

Estimated Reading Time: 2 minutes

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.

In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. All of this means that PR crisis management is […]

By Guest Contributor|Aug 1, 2019|Categories: Crisis Communications, Public Relations|Tags: David H Lasker, PR Crisis|0 Comments

18 Jul 2019

Influencer Engagement: Finding a Fit

Influencer Engagement: Finding a Fit

Estimated Reading Time: 10 minutes

Influence by definition means the capacity to have an effect on something. Lauren Lawson-Zilai shares more about influencer engagement.

By Guest Contributor|Jul 18, 2019|Categories: Public Relations|Tags: influencer engagement, Lauren Lawson-Zilai|1 Comment

11 Jul 2019

How To Translate Your Company Purpose Into Slick Visual Branding

How To Translate Your Company Purpose Into Slick Visual Branding

Estimated Reading Time: 9 minutes

Guest post by Rodney Laws

Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent.

Identifying such a purpose though is just the beginning. After that, you face the challenge of disseminating it to the people you need to impress: […]