Unless your Instagram account is properly optimized, it would not convert visitors. Kristen Smith shares tips on how you can boost SEO on Instagram.
Guest post by David H Lasker
It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.
In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. All of this means that PR crisis management is […]
Influence by definition means the capacity to have an effect on something. Lauren Lawson-Zilai shares more about influencer engagement.
Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent.
Identifying such a purpose though is just the beginning. After that, you face the challenge of disseminating it to the people you need to impress: […]
Guest post by Rodney Laws