I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read.
Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade.
So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Keeping that in mind, here are 10 reasons I whole-heartedly recommend Jay Baer’s new book Youtility (disclosure: I received a free review copy of the book from Jay, but I also pre-ordered my own copy, so I have two! Yay!):
1. Jay Baer is the author. ‘Nuff said.
2. Jay doesn’t wax lyrical (or unlyrical) on every page. His writing, like his speaking style, is truthful, down to earth, and sprinkled with the wry, deadpan humor that makes Jay… well, Jay, and one of the hands-down best presenters and teachers it has been my privilege to see.
Take, for example, this paragraph:
“I wrote this book as a reaction to the landslide of punditry that prescribes ‘make your company amazing’ as a strategic approach. The reality is, your business probably isn’t amazing, and you probably won’t have the opportunity or time to make it so.”
And that’s just in the author’s note at the end of the book!
3. It doesn’t complicate what is essentially a simple premise. People help people who help them… including people who work at businesses.
4. What it does do is provide scads of examples of businesses that are doing this every day. They are simply and elegantly described, and they leave you with an, “I know how I could do that!” moment.
5. Or several.
6. Actually, many, many, many of them.
7. Jay walks his talk, and has a ton of resources you can take advantage of. Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. Yes, it’s now an NYT bestseller!
8. In addition to the great content, there are killer section titles that make for great soundbites, which means you will remember them when it comes to your own work. For example: “Good ideas don’t have an expiration date” (Page 170). I mean, what a great line.
9. As Jay describes in his ebook, his entire process is a marketing goldmine. There are so many facets to what he did, and how he continues to market the book, it’s a bit mind-boggling. And it is terrific to aspire to.
10. In addition to being a terrific marketing case study, Youtility lives and breathes what I personally think is the future of public relations: community. You see it from start to finish, from the folks who helped Jay pull the book together, to its music video (!), to so much more.
It takes much more than being a “social media rock star” (which I would never call Jay, because I respect him too much, but I know others do) to pull this off. It takes someone who has earned the respect and admiration of his community, so much so that they go to bat for you.
And they do that because they Jay lives and breathes what Youtility is all about: help others, and they’ll help you… and your business.
So now I have three things to tell you:
- First, if you are looking for a really good book on marketing the way it should be done, go buy Youtility. You will thank me.
- Second, remember how I said I have two copies of Youtility? Well, I’m going to give one away. All you have to do is leave a comment that tells us of a time when you have experienced the power of Youtility; as in, how helping someone has come back to you in spades.
You can do this through August 2, after which we’ll pick a winner. Consider this my way of being a Youtilitarian.
- Third, please mark your calendars for Tuesday, August 6, when Jay will join the #measurePR Twitter chat (remember, we are operating on a monthly schedule now). Given his experience in helping so many businesses quantify the value of their marketing – including social media – efforts in a tangible way, this is sure to be good, so don’t miss it.
And now, back to you. When was a time you experienced the power of Youtility? Please share below and remember, you could win a copy of Jay’s terrific new book, which is sure to become a valued addition to your library!
[…] 10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life […]
[…] 10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life […]
The best way to help people without expecting something in return.Well i am still in learning phase and try to share about the stuff i read about digital marketing.
Thanks for this review, Shonali.
I was fortunate to be part of a small group of people who launched http://www.newseasonsmarket.com/ in Portland, Oregon in early 2000. Early on the CEO created the ‘Get Out Of Jail Free’ card. This card was given to every employee upon hiring. The card gave the employee permission to make a decision regarding any customer interaction that they felt would best benefit the customer and the company, regardless of what the situation was or even what their supervisor instructed them to do. What?! True story. Here are some examples:Open a package of crackers so the customer could taste before they bought.Walking three blocks down the street with a customer to help deliver their groceries to their home.Sell a customer eight hot dogs out of a package of ten since hot dog buns come in an eight pack (yes!!).Let a customer take their groceries home when they realized they left their wallet somewhere else…with the understanding they’ll back and pay.
I saw the results of these simple gestures in action, and I also witnessed how they impacted New Seasons. It built trust and loyalty among their customers. Those customers came back, and back, and back again. They told their friends about their experience and they wrote about it. I think this is a great example of how someone empowered their staff to help make their company amazing and how one company became a Youtility.
Looking forward to reading Jay Baer’s book!
The best way to make connections and share connections is to share yourself! If you have skills and can help out — even in a small way — do it! You never know when that simple “help” could come back in the form of a job, speaking engagement, whatever!
If I have knowledge, a connection or experience you need, I’ll share it. Have it benefitted me monetarily – not excessively but I have a great reputation, am well liked and people seek me out to introduce themselves. My network is growing organically and it full of other nice people who like to share. That works for me.
jkennedy93 That great reputation is a pretty good benefit, wouldn’t you say?
The secret is out! A closed fist does not receive. To get something you never had, you must do something you have never done; one must open their hand in service in order to receive. I have operated my company and personal life on this very philosophy for years. I might add that heart matters too. I don’t serve to receive, I serve because there is joy in serving others and I believe the joy and passion are evident to others. Business is about relationship. You don’t need to look hard to see that some of the most successful companies are driven by this philosophy. When you have relationship, your actions will align with a super business model.
Sounds like a fabulous book, can’t wait to get my hands on it. Thank you so much for your insight and recommendation Shonali!
Former Business owner, retired at age 39 :-)
HiRes Retired at 39?! What on, share your secret! Also, you have no links to your bio, etc… care to share?
Shonali HiRes Greetings Shonali,
I apologize for the absence of bio information, I wasn’t even aware there was a bio page :-) First, I want to assure you Shonali that you are on your way. Your desire to seek wisdom from those with real life experience is a great attribute, and will allow you to learn what you need to succeed in life for sure!
Many things have factored into my retirement. What I believe to be the most important is the philosophy that I have stated above when I began my company. I am also a strong believer and follower of goal setting, being mindful that goalsreflect a healthy, balanced lifestyle and are not directed toward empty things that many erroneously believe fill us up. Number three, we are lead to believe/learn that we spend what we make and many continuously view success at increasing their lifestyle(i.e. expenses) to reflect their believed success, when in fact their behavior is counterproductive to their success. If you want to fully understand this mindset you may consider such resources as; The Millionaire Next-door, and any Dave Ramsey resource is also a fabulous wealth of information.
So in short, serve and genuinely love others. Choose healthy goals for growth in all aspects of your life: your health, your finances, your knowledge/wisdom, your spiritual mind set, your family, marriage, relationships, ect. Prayerfully consider what truly matters. Then produce a plan for each goal, tweak the plans as you move through the year, and finally evaluate your progress. Secondly, live below your means (I promise you, it’s possible) there are many people who live happily on way less. We just have a tendency to only see those that have more.
Hope this insight was helpful.
HiRes I’m so sorry it took me so long to come back and reply, but I was on vacation and then catching up (well, still catching up…!). We have a winner… and it’s you, Brenda! Congrats! Please can you send me your mailing address?
Yeah! Thank you, look forward to reading it.
HiRes You’re welcome, but I need your mailing address! Can you send to info (a) shonaliburke (dot) com, please?
[…] Source: https://shonaliburke.com/2013/07/12/10-ways-jay-baers-new-book-youtility-will-change-your-life… […]
Nice review … we are already big fans of Jay!
Now for that example: We had a commenter on our blog who had a duplicate content problem that our post addressed but didn’t solve. We tried 5 different ways to help him in the comments. We got our IT guy to give him an answer.
Who knows if he will buy our service … and who cares. Anyone who encounters the blog will know that our company lives “Youtility”.
iCopyright Good to know. Quick question: who’s behind the avatar?
Great review, Shonali, and follows our train of thought exactly! Congrats on making the NYT list, Jay, and thanks for helping us along the way :) You too, Shonali!
Cision NA Thank you on both counts!
I’ve been meaning to download the book – but I still have to start Mitch Joel’s Ctrl-Alt-Del.
Having not read the book, so having no context, I disagree with the assertion that “good ideas do not have an expiration date”. I think some good ideas are driven by an observed need. However, if you do not fill that need…someone else will. Then you’ve lost your time to market.
Most of my “helping someone” has not come back in spades via business. My best examples are coaching youth sports, and then watching them graduate high school and still call me “Coach”. Even now, a guy in the Navy said the work I did with him in judo helped him only get tapped out once – by a much larger opponent. He proudly mentioned that, and gave me credit as Coach, on his Facebook wall this week.
If I didn’t have the day job – which I love – I would coach youth sports w/a focus on at-risk youth! The rewards are great as you see these young people grow up into responsible and confident young adults.
dbvickery Did I ever tell you I wanted to start a theater-in-jail program? True.
Shonali Very cool.
Wow Shonali. Those are just about the nicest things anyone has ever said about me. Definitely nicer than my wife, and probably neck-and-neck with my Mom. Hugs to you. Delighted that you enjoyed the book.
I might also mention here in the spirit of helpfulness that if readers want to get a better feel for whether they should drop $18 on Youtility, they can read a juicy free excerpt at http://www.YoutilityBook.com
JayBaer I love it, and I just love everything you have done (and are doing) to market it. You are really walking the talk, Jay, and that is one of the things that is best about you. I was just saying that to shelisrael the other day. Hugs back to you!
I totally forgot to mention the free excerpt! Thanks so much for that reminder. Hey, mrdancohen, rachaelseda, lisagerber, martinwaxman, tinu, firebelly and dskaletsky for starters… think you can help us get the word out… and also leave your comments to win a free book! Thanks. pals. :)
JayBaer – lolz. Your mom sounds nicer than mine…
jenpicard I bet your mom is plenty nice. ;)