What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them?
Why, you write a book, of course!
Writing the book on PR measurement
Yup. I did it. I wrote a book. So now everyone can stop asking me when I’m going to write a book! I’m looking at you, Geoff Livingston…
If you talk to me frequently on the fascinating (IMHO) topic of measuring public relations, you’ll know that I really luhv numbers. And measurement. So much so that I keep a measuring tape in my handbag. It’s true, ask Geoff Livingston.
And since many of my FAQs are on measurement, I finally (!) realized I should just write ’em all down.
And the result is Simple Yet Smart PR Measurement for the Rest of Us.
Yes, Us.
Because, like most of you, I don’t usually have access to fancy toolkits and dashboards.
I’m usually fighting to make the case for measurement that goes beyond clips and impressions. I’m constantly validating for clients why they should do X, or why they should pay even a couple hundred dollars a month (believe me, that is very reasonable for a decent measurement dashboard), for, well, a decent measurement dashboard. And when I get a client like that, the angels start singing.
Sorry, I digress.
So, anyway. Because most of us (or the rest of us, depending on how you look at it) don’t always have a lot of moolah for smart measurement solutions, most of my presentations and speaking engagements focus on how you can put a good PR measurement program in place without a ton of bells and whistles.
Et voilà . Enter my first ebook!
I hope you will download it (free, no strings attached!), read, enjoy, share… do whatever you’d like with it (just don’t plagiarize me, please, that’s not cool). And please let me know what you’d like to see in future books (“e” or otherwise).
They are highlighted in the credits, but I must give thanks to:
- Deirdre Breakenridge, Beth Kanter and Lee Odden, who were kind enough to provide me with stellar quotes for the book
- Jess Ostroff and the entire Don’t Panic Mgmt team
- Sara Theisen, Sara Theisen Design (who is completely and utterly responsible for Sonia aka Cartoon Shonali and the Birdie)
- Karelyn Lambert, who has been my amazing virtual assistant for almost two years now
- The entire #measurePR community – ALL of you!
- And last but definitely not the least – Katie Paine, who’s forgotten more than any of us will ever know about measurement.
Go forth and measure!
[…] you haven’t already, download my new ebook before it goes behind the “sign up” curtain (tomorrow) -that will get you […]
Steveology Thank you for sharing that!
shonali cmor21 thank you very much for creating it!
[…] launched our very first ebook in January. Have you grabbed it […]
cmor21 VoiceMattersLLC TYVM for sharing my #measurePR ebook!
shonali you’re very welcome :)
SandraSays Thanks so much, Sandra!
jfouts SocialMediaInf Thanks so much for sharing my #measurePR ebook!
RustyCawley That’s very kind of you to say, thank you!
rhogroupee Thanks so much for sharing the ebook, Rosemary!
@shonali Congratulations! I’m looking forward to reading the book. I’m sure it’s wonderful and full of helpful info.
CoverStory I really appreciate that, thank you!
Ancita TYVM Ancita!
Corina Manea Thanks so much, Corina!
ShellyKramer KDillabough LIRIXIZNICE bowden2bowden corinamanea TY so much for sharing my #measurePR ebook!
behindthespin Thank you, Richard, I appreciate it! How are you doing? Happy New Year!
[…] is why I put together my new ebook (which I hope you’ll download, if you haven’t already). Not because the world needs yet another book on PR measurement (it […]
JohnFriedman Thanks, John! It’s free, so they don’t even have to do that. :)
Hey Shonali,
Congrats on taking the time to write this ebook. I´ve just downloaded it and can´t wait to read it. Thank you!
jessostroff Thank you again for all your help!
david_landis Thank you, David!
mdbarber Heh! We will. :)
richardbagnall Thanks, pal! Catch up soon?
katkrose leaderswest MeghanMBiro mmangen kathikruse TYSM for sharing my new #measurePR ebook!
Hey @shonali this is awesome! I have just downloaded the e-book and shall definitely read it!
shonali No problem. Now we just need people to read it. ;-p
mdbarber KensViews I appreciate that so much, thank you!
Thanks for the free ebook! Smart, useful content #prmeasurement
BADConsulting TYVM!
JohnMTrader I’m so glad you grabbed it, thank you!
AirPR Aww, thank you so much!
chillygal How nice of you, Jeri, thank you!
SeeDepthInc TYVM!
lttlewys howiegoldfarb Well, thank you BOTH!
CapitolCom TYVM!
howiegoldfarb On this, we concur and I have alrdy downloaded shonali’s ebook, great share!!
lttlewys well shonali is the foremost expert on measuring public radio in the modern world. #measurepr
Howie Goldfarb Aww, that’s sweet of you, Howie. Thank you and HNY to you too!
Whether measuring public radio or public relations this book does it all! Thanks for the great resource @shonali Happy New Year!
shonali I sure did:)
annelizhannan Thanks so much for sharing, Anneliz! Did you grab it?
prblog TYVM Kevin!
shonali congrats! RT Super-excited to announce my very first ebook on “simple yet smart” ways to #measurePR! http://ow.ly/GVJg0
leaderswest xpotomac TYVM for sharing the announcement on my #measurePR ebook!
RobBiesenbach LOLOL! And thank you! :)