Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) today’s roundup follows suit.
Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof.
Why: The data Google Analytics provides can be daunting! Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement.
Why: Looking for some good reads on data? Beth Kanter reviews five books that stand out from the crowd, in her opinion.
5. With a new year come resolutions, and perhaps one of yours is to (finally!) set up a measurement program. Here’s a post I wrote a while back on five steps you can take to set up your measurement program … and they still work!
Why: Picking up where #5 left off (or perhaps, before it began?), here are some great suggestions from Laura Click as to how to start to tie your social media metrics to business goals.
How will you approach metrics and measurement in 2015? Please share in the comments below… and I hope to see you tomorrow at #measurePR!