A few days ago, my pal Geoff Livingston tagged me in his meme, Ways to Increase Your Twitter Following Ethically.
When Geoff tags, you play (image: ClintJCL‘s Flickrstream, Creative Commons). But given the folks I was tagged with, such as Ike Pigott, John Haydon, Lauren Vargas, Allyson Kapin and Shashi Bellamkonda, all of whom I hold in high regard, I was left scratching my head as to how I could contribute without being repetitive.
Today, I had the perfect experience to set me off.
The last few days, I’ve been on the receiving end of tweets from complete strangers, demanding I follow them. How? By sending me an @ message saying, “FOLLOW ME!”
Er… why? Because you say so?
I got so irritated after receiving several of these in a row, I ranted on Twitter:
Apparently I struck a chord, as you can see from some of the responses I got:
@PerfectPitchPR told me this would be a great “rant” post, so, PPPR, this one’s especially for you.
Don’t be a carrier
To pick up where Geoff left off, there are ways to get people to follow you, just as there are ways to make people scatter wildly every time you approach as if you were the carrier of a deadly airborne virus that would cause havoc among the unlucky recipients’ gene pool.
And sending an @ to someone you’ve had no interaction with whatsoever saying, “FOLLOW ME!” is the online equivalent of punching your fist through someone’s window and narrowly missing their nose. Not to mention it’s mind-numbingly gauche.
Here are some other ways to turn people irrevocably off to you, on pretty much any social network as well as IRL:
Pick a fight on Twitter with someone you don’t know, and about something that’s really not important, in the hopes of “engaging” them. People hate rubberneckers.
Send them a Facebook friend request that says nothing about why you’d like to connect with them. So you were one year behind me in high school? So were a lot of people. That doesn’t mean I want to share my online space with you.
We didn’t hang out in high school; why would we start now?
Ditto re: LinkedIn.
Breathlessly retweet EVERYTHING someone says. That’s not flattering, it’s stalker-like.
Put them on an email list – because it’s easy to find their contact information – that relentlessly bombards them with badly-written press releases and email newsletters. What happened to the concept of asking permission?
Numbers are just numbers
We seem to shout ourselves hoarse saying this, but the number of followers, friends, or connections you have matter not a whit if you’ve bought them, bullied them into submission, or bamboozled them.
All they are, then, are numbers, that don’t mean anything, because you haven’t bothered to take the time to develop a connection. Sure, you’re not going to become best friends with everyone you connect with (and I don’t know why you’d want to).
But why not do all the things that sound so clichéd – engage, listen, contribute – to actually develop those connections into relationships?
It’s really easy to lose someone with one tweet. It’s really tough to bring them back.
[…] How to lose a girl with one tweet […]
[…] of a rapport that he’d ask me to co-present at this conference. See, this is how not to lose a girl with one tweet. I’m really looking forward to meeting him […]
Just caught this post and adore it! I especially love the folks who get followers by saying I FOLLOW BACK in their profile. Heaven help the fool who does and and then upon finding out how creepy they really are, un-follows them only to have there ‘break up’ broadcast across the twitter waves. Not nice, Mr. Follow Back. What’s the point there? Just a numbers game? Since this world of social media is about relationships and building networks for me, that’s a HUGE turn off. Thanks for the post. Glad you made a top list of… for your birthday! Happy Birthday!
Oops, just saw a type-o! Hate that…’there’ break up! Yikes. That should be ‘their’ break up. Ah, now I can move on. :-)
@EricaAllison LOL! Glad you liked it, Erica. I wasn’t sure how it would come over, but I’m glad I did it. Thank YOU for stopping by and really making it a birthday post to remember!
Excellent post! It further proves the point that online relationships follow the same rules as offline. If I like what you’re saying I’ll follow. If not, then you’re probably not a good match for me or my timeline.
[…] of a rapport that he’d ask me to co-present at this conference. See, this is how not to lose a girl with one tweet. I’m really looking forward to meeting him […]
[…] This post was mentioned on Twitter by Geoff Livingston, Shonali Burke, Shonali Burke, Shonali Burke, Liz Scherer and others. Liz Scherer said: My respect for @shonali, who I have met and worked with in IRL, just grew by leaps and bounds. YOU GO GIRL! http://bit.ly/8Ym6Rq […]
Great rant…err post Shonali. Yet another reminder that Twitter isn’t about the NUMBER of followers one has but instead about the relationships and engagement with the followers. Thanks for the reminder.