As you read this, I’ll be dashing to the airport to take off for Montréal.

Wikipedia tells me it’s famous for being one of the “world’s most livable cities” as well as Canada’s cultural capital. I remember it fondly as the home of Cirque du Soleil (a one-time client; image: Naoki Nakashima, Creative Commons) and one of the most charming cities I’ve ever visited… all of eight years ago.

So it’s with a great deal of anticipation that I’m heading there today, to speak at Webcom Montréal.

My cohort is Claude Malaison, with whom I first connected on Twitter during the Mumbai terror attacks.

We’ll be talking about our experience during what must rank as one of the most eye-opening uses of social media (and I don’t mean by us, but by everyone who leaped onto blogs, Twitter, Facebook and the like) to connect across cultures, time zones and languages.

We were bound together by a shared horror of what was happening, coupled with the urge – I believe in most of us – to do whatever we could to help share useful information that might somehow help those on the ground.

Because that’s all we could do from a distance.

I think it’s pretty amazing that Claude and I developed enough of a rapport that he’d ask me to co-present at this conference. See, this is how not to lose a girl with one tweet. I’m really looking forward to meeting him offline.

If you’ll be at Webcom, please do let me know so that we can make a connection as well. Because that’s what it’s all about.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke