Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

14 Jul 2010

Living The Heretically Productive Life

Estimated Reading Time: 7 minutes

A couple of months ago, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity.

Image: woodring’s Flickrstream, Creative Commons

A fine idea, I thought. After all, is life worth living if you’re not a little heretical now and again?

Here’s what I said:

Put away the smart phone except for when you really, really need it. I don’t care how cool your iPhone or BlackBerry is, one of the […]

By Shonali Burke|Jul 14, 2010|Categories: Business Building, Career Development|Tags: back yard squirrel, constructively productive, cw bulletin, heretical productivity, iabc, lateral action, thursday bram|24 Comments

12 Jul 2010

When Extremely Average Is Anything But

Estimated Reading Time: 6 minutes

I’ve been thinking a lot about good writing lately.

Trying to read it as well, but thinking about it even more. And I have a feeling – no, I’m certain – you can blame Ann Wylie for that.

Ever since I attended this brilliant woman’s wunderbar writing workshop a few weeks ago, I’ve been trying to pay attention to not just the words I use, but the picture they paint – not just figuratively, but literally.

Are they readable? Do they draw you, gentle reader, in?

Am I using the […]

By Shonali Burke|Jul 12, 2010|Categories: Public Relations|Tags: ann wylie, brian meeks, readability, Writing|7 Comments

09 Jul 2010

Introducing Bryce Keane

Estimated Reading Time: 3 minutes

Let me cut through the press release crap.

As of July 2010, I’m thrilled that Bryce Keane will make a monthly appearance on Waxing UnLyrical.

Who is Bryce Keane?

He’s this really, really, REALLY smart dude I happened to come across on Twitter several months ago. I forget what the exact circumstances were, but I think Bryce was listening in on a Twitter chat I was doing, and asked if he could pick my brain on something.

Normally, I rear up like a rattlesnake on coke when I hear that phrase […]

By Shonali Burke|Jul 9, 2010|Categories: Public Relations|Tags: bryce keane, guest post, kami huyse, mentoring|6 Comments

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