Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
14 Jun 2010

The Slumbering UnGiant Awakes

Estimated Reading Time: 2 minutes

Don’t choke on your coffee, but I’m back. Or Waxing UnLyrical is back. We’re back. Whichever way you’d like to look at it, we…

I think you got the message.

What have I been doing in these 2+ weeks? Or, more importantly, what’s been going on with WUL in these 2+ weeks?

She’s been sleeping.

Yes, my blog is a girl. Which shouldn’t surprise you at all, given the author’s gender.

Sleep is important. It’s rejuvenating. It helps solve problems. And sometimes it gives way to terrific dreams, which make you go, “Wow! […]

By |Jun 14, 2010|Categories: Personal|Tags: , |0 Comments
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25 May 2010

Mumbai and Montreal: Connected At The Hip

Estimated Reading Time: 2 minutes

As you read this, I’ll be dashing to the airport to take off for Montréal.

Wikipedia tells me it’s famous for being one of the “world’s most livable cities” as well as Canada’s cultural capital. I remember it fondly as the home of Cirque du Soleil (a one-time client; image: Naoki Nakashima, Creative Commons) and one of the most charming cities I’ve ever visited… all of eight years ago.

So it’s with a great deal of anticipation that I’m heading there today, to speak at […]

By |May 25, 2010|Categories: Social Media, Speaking & Presenting|Tags: , , , |2 Comments
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24 May 2010

How To Lose A Girl With One Tweet

Estimated Reading Time: 4 minutes

A few days ago, my pal Geoff Livingston tagged me in his meme, Ways to Increase Your Twitter Following Ethically.

When Geoff tags, you play (image: ClintJCL‘s Flickrstream, Creative Commons). But given the folks I was tagged with, such as Ike Pigott, John Haydon, Lauren Vargas, Allyson Kapin and Shashi Bellamkonda, all of whom I hold in high regard, I was left scratching my head as to how I could contribute without being repetitive.

Today, I had the perfect experience to […]

By |May 24, 2010|Categories: Social Media|Tags: , , , , |9 Comments
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13 May 2010

Leaving On A Jet Plane

Estimated Reading Time: 2 minutes

I have a hectic (for me) period of travel and events coming up. Here’s a quick rundown, in case you’re in the area; I’d love to meet IRL.

May 18 (next Tuesday), I’ll be in Jacksonville, Fla., speaking at PRVille 2010 – Top Shelf Social Media, which is being organized by North Florida PRSA.

I don’t know how “top shelf” I am, but I’m looking forward to meeting, hearing and learning from Mary Henige and Ryan Paul Thomson, not to mention catching up with my buddies […]

By |May 13, 2010|Categories: Speaking & Presenting|Tags: , , , |2 Comments
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