Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

29 Oct 2009

Can Someone Say “Stop”?

Estimated Reading Time: 2 minutes

I don’t know how you organize your RSS feeds, but except for the feeds I have set up for client monitoring, mine are in alphabetical order. So my usual M.O. is to check my client feeds, and then go through the rest from A-Z. Some day I might progress to Amy Mengel’s system, but for now, I’m basic like that.

Lately, though, I find myself going to David Murray’s Writing Boots (which, if you don’t read or subscribe to, you should) first. Hardly a new kid on […]

By Shonali Burke|Oct 29, 2009|Categories: Public Relations|Tags: amy mengel, break media, david murray, iabc film festival, stop sign video|0 Comments

28 Oct 2009

I’m Baaack

Estimated Reading Time: 1 minute

Thanks to H1N1 whirling through my house and a whole bunch of other things, it’s been a while since I’ve blogged. It’s even been a while since I tweeted like I normally do. Not because I couldn’t figure out what to say, but because I was too tired to say anything.

Somewhat like Jon Newman, I was wondering how I’d segue into my “return.”

Then I realized – I don’t have to.

So: I’m back. If you missed me, I’m touched, and just so you know, I […]

By Shonali Burke|Oct 28, 2009|Categories: Personal|2 Comments

22 Oct 2009

This Is What I Feel Like…

Estimated Reading Time: 29 seconds

… between work, illness and events (which I’m still excited about, so if you’re going to be at IABC/Washington’s Silver Inkwell Awards gala tonight, or BlogPotomac tomorrow, make sure you say ‘hello’).

And until things settle down, I won’t be *here* for a while. So if you miss me (hah!) just press play, and you’ll be in my world.

By Shonali Burke|Oct 22, 2009|Categories: Personal|Tags: beatles, blogpotomac, iabc washington|2 Comments

14 Oct 2009

One To Watch Out For: Rebecca Denison

Estimated Reading Time: 10 minutes

I’ve “talked” so often to Rebecca Denison recently that I’m liable to forget I haven’t met her IRL yet. Tell you what, this young lady knows the right way to network.

Rebecca, a “new professional,” and I first connected on Twitter, where she asked if she could pick my brain on career options. I said, “yes.” Then we set up a time to talk, and I was impressed with her lack of entitlement. So now I’m doing whatever I can to help her with her career goals.

Rebecca’s an odd […]

By Shonali Burke|Oct 14, 2009|Categories: Career Development, Measurement & Metrics, Public Relations|Tags: craig carroll, heather whaling, IPR, katie paine, lauren fernandez, mark schaefer, Measurement & Metrics, prsa, Public Relations, rebecca denison, UNC|12 Comments

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