Business Building - Shonali Burke Consulting

26 Sep 2012

Understanding Paid, Owned and Earned Media

Understanding Paid, Owned and Earned Media

Estimated Reading Time: 3 minutes

Geoff Livinston posits that the converging media environment should lead marketers to weave tactics and types of media together for a holistic experience.

By Guest Contributor|Sep 26, 2012|Categories: Business Building, Marketing, Public Relations|Tags: convergence of media, geoff livingston, marketing in the round, paid owned and earned media|8 Comments

20 Sep 2012

Success On Whose Terms?

Success On Whose Terms?

Estimated Reading Time: 3 minutes

Success on your own terms is possible only if certain conditions are met.

By Guest Contributor|Sep 20, 2012|Categories: Business Building|Tags: geoff livingston, individuality, purple cow, success|20 Comments

06 Sep 2012

Reviving the Customer Experience – One Food Truck at a Time: Part 2

Reviving the Customer Experience – One Food Truck at a Time: Part 2

Estimated Reading Time: 14 minutes

Rachael Seda's interview with Jeff Kelley continues to discuss social media, Twitter and how the food truck business is reviving the customer experience.