Where to Begin Defining Your Target Audiences Online for Content Creation
Estimated Reading Time: 5 minutesCameron Johnson provides three tips to defining your target audience online for effective content creation.
10
Jun 2015
17
Apr 2015
Content Marketing: Without Community, It’s Only Half the Equation
Estimated Reading Time: 8 minutes
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come.
Content Marketing: a scenario
Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love?
So you put it together. You spent the first few months creating great blog content (in your opinion, and let’s assume, for the sake of […]
04
Mar 2015
Give Your Content Marketing a Human Face
Estimated Reading Time: 7 minutesJeremy Miller explores why effective content marketing shapes your brand by giving it a face to know, like, and trust.
20
Feb 2015
When Content Marketing Lets You Down
Estimated Reading Time: 4 minutesA recent unsolicited email was a class case study for when content marketing lets you down.