Marketing

18 Jul 2012

Reviving the Customer Experience – One Food Truck at a Time: Part 1

Reviving the Customer Experience – One Food Truck at a Time: Part 1

Estimated Reading Time: 11 minutes

An interview with entrepreneur Jeff Kelley on the success of food trucks and why all businesses should focus on the customer experience.

By Guest Contributor|Jul 18, 2012|Categories: Marketing|Tags: Business Building, career advice, customer, customer experience, eat wonky truck, entrepreneur, food truck, food truck advisors, jeff kelley, uncurbeddc, washington dc|12 Comments

12 Jul 2012

Why “You Stink” Headlines Always Get The Click

Why “You Stink” Headlines Always Get The Click

Estimated Reading Time: 3 minutes

Powerful headlines that play on insecurities and fear to get attention should be used wisely.

By Guest Contributor|Jul 12, 2012|Categories: Business Building, Marketing|Tags: getting attention, getting clicks, marketing copy, using headlines wisely|22 Comments

11 Jul 2012

How Much Listening Does Social Media Listening Really Offer?

How Much Listening Does Social Media Listening Really Offer?

Estimated Reading Time: 7 minutes

Jugnoo's Danny Brown argues that current social media listening tools don't offer all that much in the way of true listening.

By Guest Contributor|Jul 11, 2012|Categories: Business Building, Marketing, Social Media|Tags: building your business through social media, danny brown, jugnoo, social media listening|33 Comments

10 Jul 2012

When “Everyone” Is Your Audience

When “Everyone” Is Your Audience

Estimated Reading Time: 6 minutes

When "everyone" is your audience, no one is your audience. Smart marketing and public relations practitioners know this.

By Shonali Burke|Jul 10, 2012|Categories: Marketing, Strategy|Tags: BET, debra lee, identifying audiences, identifying your competition, targeted marketing|40 Comments

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