Marketing

18 Aug 2010

Measurement Smarts… Or Mata Hari?

Estimated Reading Time: 5 minutes

Are we smart about measurement… or unwittingly being Mata Hari?

Image: Bob Bobster, Creative Commons

Yesterday’s #measurePR chat was VERY interesting.

Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.

Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already […]

By Shonali Burke|Aug 18, 2010|Categories: Marketing, MeasurePR, Public Relations|Tags: #measurepr, ethics in measurement, mata hari, philip sheldrake, pr, privacy|3 Comments

11 Aug 2010

The Marketing that Took “Jersey Shore” From Zero To Hero

Estimated Reading Time: 5 minutes

Guest post by Dea Surjadi

First of all, I don’t watch Jersey Shore and I’m not suggesting that you should.

I like Top Chef, Mad Men, and that’s it.

The second season of Jersey Shore premiered a couple of weeks ago. The show apparently isn’t all about six packs, orange skins, and drama.

Nielsen ratings confirm about 5.3 million viewers tuned in that Thursday night. Apparently it’s the best season premiere since the season 2 launch of The Osbournes in 2002.

It’s also about what could […]

By Guest Contributor|Aug 11, 2010|Categories: Marketing|Tags: dea surjadi, jersey shore, marketing basics, mtv, snooki|8 Comments

18 Jul 2010

From Old Spice’s Nose To Dilbert’s Ears

Estimated Reading Time: 49 seconds

Was Old Spice Guy responsible for today’s Dilbert strip?

More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:

Shel Israel’s Old Spice becomes a meme
Valerie Maltoni’s how a good social media execution is your best PR
Heather Whaling’s a company culture lesson from Old Spice social media

[…]

By Shonali Burke|Jul 18, 2010|Categories: Marketing, Social Media|Tags: dilbert, heather whaling, old spice, shel israel, valerie maltoni, viral marketing|1 Comment

16 Jun 2010

How Edmund Cude Uses Mobile to Rent Apartments

Estimated Reading Time: 9 minutes

While we were walking around St. John’s Wood, London, a few months ago, I came across this sign.

I hadn’t seen anything like that before, at least in the U.S., so I did a double-take. When you think about it, though, it makes perfect sense. Texting is on the rise among “older people” in the U.K., as reported by MediaWeek a while back:

The research claims texting is becoming more prevalent among older people, with 44% of 35 to 44-year-olds and 14% of 45-plus ages sending more than 30 text […]

By Shonali Burke|Jun 16, 2010|Categories: Business Building, Case Studies, Marketing|Tags: bryce keane, edmund cude, jason falls, mike whaling, mobile marketing, renee revetta, texting, texting in the UK, using mobile to rent apartments|6 Comments

Measurement Smarts… Or Mata Hari?

The Marketing that Took “Jersey Shore” From Zero To Hero

From Old Spice’s Nose To Dilbert’s Ears

How Edmund Cude Uses Mobile to Rent Apartments

The Marketing that Took “Jersey Shore” From Zero To Hero