philip sheldrake

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18 Aug 2010

Measurement Smarts… Or Mata Hari?

Estimated Reading Time: 5 minutes

Are we smart about measurement… or unwittingly being Mata Hari?

Image: Bob Bobster, Creative Commons

Yesterday’s #measurePR chat was VERY interesting.

Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.

Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already […]