change, it's a-comin'You know how, when people have really big news to give you, they dilly-dally about it?

You get this huge build up, and all the while, you know something really big is coming, and you want to tear their hair out and scream, “Get on with it!”

Not me.

I’m all about getting straight to the point.

Because what’s the point of keeping you in suspense, right…?

Ok, ok. Heh!

My big news is this: come April 16, I start at MSL Washington as their Vice President, Digital.

I know!!!

That’s big news, and a big change, isn’t it?

The funny thing is, I wasn’t looking to stop working independently. Because when I started doing so, it was never a stop-gap arrangement, something to do while I was between jobs.

I simply didn’t get the kind of job that would excite me, and rather than settle for less, I decided to do the kind of work I wanted to do, but on my own.

It’s been a wonderful four years. I’ve been able to dive into social media, not to mention start this blog (and keep it going!), and experience so much that I might not otherwise have been able to do.

But MSL called a while back, and since you never know where a conversation might lead you, I answered. And over months of conversation, it became clear to me that this was a place that excited me; not just because of the significantly expanded client base I’d have, but because they were (are) good people.

It always comes down to people.

Will you like the people you work with?

Will you trust them?

Will they look through the same kaleidoscope as you?

Or, even if they don’t, are they willing to accept your kaleidoscope is worth considering?

The answers, for me, were yes, yes, yes, yes.

So I accepted their offer and, in a couple of weeks, will return to commuting to downtown DC (and who knows traveling where else!).

I’m excited. And I hope you’ll be excited for me.

Because if my tummy is anything to go by, this is a good choice.

Before you ask, WUL isn’t going anywhere.

I mean, how can a VP/Digital not actually be… er… digital? WUL is here to stay and you’re stuck with it!

I, however, am taking a couple of weeks off (cleaning up, winding my consultancy down, traveling, getting ready for my new life), so your daily dose of WUL will come to you from the wonderful team I have at my side.

I can’t thank them enough.

And I can’t thank you enough. You’ve done so much to bolster me, you’re in danger of becoming a pillow… but a very lovely one.

Thank you so much… and I will see you in two weeks.

Image: barbourians via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke