measuring contentSo much has been going on, with all the travel… more on that soon! For now, let’s catch up on #measurePR.

The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen, Chief Strategist at Ceralytics; Janet Fouts, CEO of Tatu Digital Media; David Klein, Director of Marketing at ClickTime; and Fay Shapiro, Publisher at CommPRO Global Inc.

Here’s some of what we talked about:

On how we can benchmark the amount of time it takes to create effective content:

On how agencies and consultants can optimize content for profitability:

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say:

It was a fast-paced and fun event that was full of useful information. If you missed it or want to refresh your memory, please check out the #measurePR transcript for October 13th.

November #measurePR Announcement

In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown, Head of Global Communications at Spredfast; Austin Gaule, Media Analysis Director at Universal Information Services; and Angie Jeffrey, Vice President Brand Management at ABX Advertising Benchmark Index.

The chat will be held on Thursday, November 10th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk – you can “RSVP” via the Facebook event invite (that way The Book can remind you not to miss it!).

Image: Green Chameleon via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke