Not Just Another Day
Estimated Reading Time: 2 minutes
If you’re like me, right now you are sipping your coffee (or tea), reading your morning paper (or more likely, scanning your RSS reader), making a mental checklist of everything you must take care of today.
Just another day.
Image: Lance Johnson, Creative Commons
If you’re like me but on the other side of the world, you are winding down after a hard day’s work, figuring out what to cook for dinner (or what takeout you’ll order), stretching your bones that ache after a day of sitting in front of, and staring too hard, too frequently, too long without interruption, at a brightly lit screen.
Just another day.
Just another day can change in the blink of an eye.
A public relations professional
takes a wrong turn in unfamiliar terrain and a mini-triathlon turns into a narrow escape from a broken neck.
An aspiring singer
steps out of her car to escape the swelter of a malfunctioning air conditioner and is shot to death.
An account manager
traveling on a routine business trip dies in a terrorist attack, his last words memorialized.
As I head to the American Red Cross’ Emergency Social Data Summit this morning, I expect to hear many more stories like these, and how social media – the ephemeral thread that binds us all, whether we like it or not – adds a previously-unimagined dimension to crisis and disaster response.
It will not be just another day.
Even if you’re not there in person, you too can join by following #crisisdata on Twitter, keeping tabs on the Emergency Social Data blog, or watching the livestream on NextGenWeb.
It will not be just another day.
Shonali Burke
Latest posts by Shonali Burke (see all)
- How Do You Build A Brand? Start by Asking What Drives Human Behavior - July 12, 2018
- #measurePR Recaps: March-May 2018 - June 5, 2018
- Why Vulnerability is at the Heart of Building Community - February 28, 2018
Waxing UnLyrical in Your Inbox
There are 6 comments Join the conversation