12for12k - Shonali Burke Consulting

16 Jan 2010

Go Social, Give Wisely

Estimated Reading Time: 7 minutes

The way philanthropic organizations have been mobilizing social media in recent years to raise funds isn’t really “shiny new stuff” any more. Still, the recent waves of donations after the earthquake have been coming at lightning speed.

In light of that, I’ve been intrigued by The Smoking Gun’s scrutiny of Wyclef Jean’s charity, YÃ©le Haiti (also reported on in today’s Washington Post). Having run communications for the ASPCA during some critical events in the animal welfare arena, I know how generous people can be […]

By Shonali Burke|Jan 16, 2010|Categories: Social Media|Tags: 12for12k, charity, charity navigator, guidestar, lindsay allen, mashable, Nonprofit, red cross, Social Media, wendy harman, wyclef jean, yele haiti|9 Comments

16 Jan 2010

See, Hear, Give. Please.

Estimated Reading Time: 20 seconds

Photo: Matthew Marek/American Red Cross

Photo: IFRC/Eric Quintero

Please give what you can, to the American Red Cross, Hope for Haiti (You can “Chipin” easily via the 12for12K widget below) or another reputable charitable organization. Thank you.

By Shonali Burke|Jan 16, 2010|Categories: Personal|Tags: 12for12k, haiti, red cross|2 Comments

06 Nov 2009

Tweetup… A Pocketful of Rainbows

Estimated Reading Time: 4 minutes

I told you a couple of days ago about #shonalitweetup that’s being organized around PRSA2009. Now I’m really excited that we’ve added another layer to what I know is going to be a great evening and will, I hope, help an extremely worthy fund raising effort meet its goal.

We’ve partnered with 12for12K to help one of its charities, Musicians on Call. If you’re active in the social media world, you’re already familiar with 12for12K and Danny Brown, the […]

By Shonali Burke|Nov 6, 2009|Categories: Personal, Public Relations, Social Media|Tags: #shonalitweetup, 12for12k, danny brown, elvis, jennifer wilbur, musicians on call, tweetup|6 Comments

11 May 2009

Can Social Media Find Darby a Home?

Estimated Reading Time: 5 minutes

I love social media and networking. No surprises there. What is especially fascinating to me is their potential to bring together people who are virtually unknown [sic] to each other, and set the stage for something unique, something unintended and, quite possibly, something very, very good.

There are several examples of virtual “strangers” banding together to make a difference; certainly for non-profit organizations and causes, but also in response to personal appeals. Remember Beth Kanter’s birthday fund raising drive which raised thousands of dollars for kids in Cambodia? […]

By Shonali Burke|May 11, 2009|Categories: Personal, Social Media|Tags: 12for12k, animal rescue, animal welfare, beth kanter, darby, Nonprofit, Social Media, susan ragan, townhouse pet care center|45 Comments