Do You Get It?
Estimated Reading Time: 4 minutesNarciso Tovar, principal of Big Noise Communications, details why it's important to ensure your audience "gets" what you're trying to communicate.
06
Jul 2011
31
Dec 2009
Who The Heck Are These “Media Mavens”?
Estimated Reading Time: 2 minutes
I came across this MediaPost article today on what to do when social media “attacks.”
Apparently the “media mavens” surveyed in the report mentioned came up with the following as “counter-strategies” when advertisers come across negative comments in social media:
As one might expect, there is no magic bullet for countering negative comments: the two most popular responses were directly engaging the commenter, a tactic used by 47% of social media advertisers surveyed, and improving the quality of products or services being advertised, according to 33% of respondents.
Aside from these commonsensical but […]