The Client Covenant
Estimated Reading Time: 7 minutesThe ability to take direction, and do so well, is inherent in the client covenant we all enter into the minute we agree to work together.
27
Feb 2013
21
Oct 2010
“No” is Not a Dirty Word
Estimated Reading Time: 4 minutesIn PR, we're so used to saying "yes," sometimes we forget it's necessary, once in a while, to say "no."
07
Apr 2010
GLEAM: A 5-Letter Guide to Polishing Your PR
Estimated Reading Time: 8 minutes
A couple nights ago I sat in on #tweenPR, a Twitter chat targeted towards mid-level PR practitioners as the chat’s official mentor. I’m grateful that Nicole Nolte and Suzie Linville, creators of the chat, consider me mentor material, though one might reasonably ask what gaping hole exists in the development of afore-mentioned mid-level professionals that they felt the need to create this.
Read the explanation? Excellent. I don’t need to go into it then.
This week’s chat focused on the ABC’s (Assets, Benefits, Challenges) of managing […]