communications - Shonali Burke Consulting

18 Feb 2009

Recruiters: PR Also Means “People Relations”

Estimated Reading Time: 5 minutes

Yesterday I received one of the most unusual calls in recent memory. It was from a recruiter with Profiles, who’d presented me for a position here in DC several months ago. Times are bad, hiring is slow; still, the process with this particular position has been dragging on for several months now.

When my path first crossed that of this recruiter, I made it clear to her that I didn’t expect her to “get me” this job; but what I did ask for was for whatever the final decision was to be communicated to me. I’ve encountered some recruiters […]

By Shonali Burke|Feb 18, 2009|Categories: Career Development, Public Relations|Tags: Career Development, communications, friends, jason buck, jobs, karen russell, lindsay olson, pr, profiles, Public Relations, recruiters|12 Comments

10 Feb 2009

Writing: PR’s Sleeper “R”

Estimated Reading Time: 5 minutes

My foray into the U.S. public relations world dates back to 2000, when I had just moved to this country. Apparently “networking” was the way to go (in India we called it the “old boys’ club”) and, dutifully following the lead of more experienced professionals, I plunged myself into monthly meetings of the San Francisco Bay Area Publicity Club (which we fondly called “The Pub Club”).

Of all the characters – some offbeat, some extremely colorful – that I met, no one left a more lasting impression on me than “Mr. T.” I can’t remember his full name, but […]

By Shonali Burke|Feb 10, 2009|Categories: Career Development, Public Relations|Tags: communications, Networking, peter shankman, pr, precis, Public Relations, SFBAPC, Writing|10 Comments

27 Jan 2009

Why Little Things Matter

Estimated Reading Time: 56 seconds

Today, I’m sending you away from my blog – yes, you read that right – to read my guest post on “Communication Overtones.”

As you know, that’s written by the brilliant, perceptive and generous Kami Huyse, and I am honored to be one of several guest-bloggers visiting with her over the next few days. I had a tough act to follow in Lauren Vargas, and her guest post, along with several conversations I’ve had on Twitter recently, led to mine: why PR should sweat the small stuff.

I do hope […]

By Shonali Burke|Jan 27, 2009|Categories: Public Relations|Tags: communications, community, kami huyse, lauren vargas, pr, Public Relations|0 Comments

23 Jan 2009

Is Your PR Better Than Broccoli?

Estimated Reading Time: 2 minutes

Ode to Brassica

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

At first glance, broccoli’s a pretty unprepossessing vegetable. Its scientific name, brassica oleracea, is enough to give one hiccups. It’s not elegant or neat, like asparagus. And its color, while not unpleasing, doesn’t exactly shout out […]

By Shonali Burke|Jan 23, 2009|Categories: Public Relations|Tags: broccoli, communications, food, Measurement & Metrics, pr, Public Relations, shonali|10 Comments