That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties.
To quote my hero, Homer Simpson, “D-Oh!”
Those of us who now work or have worked in the public relat
ions profession know there’s a boatload of stuff that comprises the field.
Edward L. Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations: “Public Relations does not mean selling a product, an idea, or a personality. Instead, it depends fundamentally on doing – action and deeds that are geared to public understanding and acceptance.”